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With Antica Formula already recognized by bartenders as an essential component of classic cocktails, Branca USA tasked us with making their sweet vermouth a home bar staple. Using luxurious imagery and inviting language, we enticed people to experience for themselves why Antica Formula is the only sweet vermouth worthy of their taste buds.

My role: Write copy for the brand's landing page, POS and digital ads, and social posts; build a guide for the brand’s voice and online persona; contribute to development of the new brand identity