OVERVIEW →

The Black Wealth Data Center was created to equip leaders with actionable data to advance wealth-building solutions. But a mission-driven organization can only reach as far as its content does. I joined the communications team in late 2024 to help BWDC keep its data flowing into the hands of the policymakers and capital movers who put it to use—via newsletters, social posts, digital ads, and more. Since then, I've worked to implement systems and strategies that shape how BWDC engages its audience, measures impact, and prioritizes the work ahead.

My role: Lead implementation of ActiveCampaign; develop the first-ever SEO blog content strategy; drive the 2025-26 planned content initiative and produce monthly performance reports and optimization recommendations; partner with the data, UX, and product teams to turn data into shareable insights and manage beta testing recruitment and feedback; manage cross-functional timelines, project tracking, and stakeholder communication

RESULTS →

• • Lifted planned content delivery from 20% to 78% in a three-month span

• Executed 2025's top-performing email campaigns, including a 49% open rate in September

• • Hit user participation targets across two rounds of beta testing using segmented outreach, empowering the Product team to maximize their insights and improve the new Explore Data experience ahead of its launch