OVERVIEW →
From nosy aunts and sibling bickering to heated dinner debates, the holidays can be peak drama season. Introducing the #NoVisibleDrama Holiday Hotline, where influencers turned “Anti-Drama Experts” provide real-time advice to social media users while reminding them that Visible has family plan pricing without the family drama—an offer so refreshing they might just make the switch.
My role: Write the script for the campaign launch video (below) and copy for social posts; ideate and develop concepts for social media content
RESULTS →
- • 84.1M total impressions
• 68M video views
- • 1.6M total engagements
- • 1,568 uses of #NoVisibleDrama
AWARDS &
PRESS →
Shorty Awards (2022)
Winner: Twitter Partnership
Bronze Honor: Integrated Campaign
Audience Honor: Twitter Partnership, Integrated Campaign
The One Club for Creativity (2022)
Winner: Integrated Branding Campaign
“Visible Invites You to Vent About Reuniting With Family Over the Holidays”
“This Wireless Phone Ad Shows Why Some Family Plans Are Better Without Family”
“Visible Takes On Wireless Industry’s Bias Against Singles, Offering Family Plan Savings—Without the Family (or the Family Drama)”
Agency: Madwell