OVERVIEW →

Verizon stores aren’t commonly thought of as a go-to destination for gaming consoles, so when the wireless carrier became an official retailer of PS5, they asked for our help to create social media content that would drive traffic to their site and boost awareness about their exclusive bundles. With only one week and limited assets, we turned around deliverables that leveraged the holiday shopping season and scarce supply of PS5s to push customers to act on Verizon’s all-in-one deals.

My role: Write social copy; develop ideas for social media content

RESULTS →

• The PS5 Bundle posts exceeded both platform and category benchmarks and ranked among Verizon’s top 10 Twitter posts with the highest link click-through rate in 2022.