OVERVIEW →
Unlike other mobile carriers with traditional family plans, Visible offers single-line plans—the perfect option for single individuals. So, it was only right that we teamed up with Match Group (the minds behind Tinder, OkCupid, and other dating apps) to create a one-of-a-kind gift registry just for singles, inspiring engagement around the #VisibleSingles Registry and helping to increase Visible’s share of voice.
My role: Write copy for the campaign microsite and social posts; ideate and develop concepts for social media content
RESULTS →
- • Sparked 33M+ total impressions
• Drove 240K online store sessions with 1.2K registries shared
- • Increased brand awareness by 80%+
AWARDS &
PRESS →
Shorty Awards (2023)
Winner: Micro-site
Audience Honor: Micro-site
The One Club for Creativity (2022)
Bronze Winner: Website — Interactive, Online & Mobile
Drum Awards (2023)
Nominee: Brilliant Use of…Advertising, Creative, Retail, and Partnership or Collaboration
“Screw Wedding Season—Make a Singles Gift Registry”
“Visible and Match Group Team Up To Offer a Registry for Singles this Wedding Season”
Agency: Madwell